Men's suicide prevention campaign

This campaign focuses on encouraging male friends to look out for each other. The aim is to foster open and direct conversations about any concerns, including thoughts of suicide and mental health issues.

Young and middle aged men are roughly three times more likely to take their own lives than women. Suicide is the single biggest killer of men aged under 45 in the UK, with 76 per cent of all suicides in 2014 being men (ONS, NISRA, GRO 2014).

Figures show that 1 in 40 think about suicide over the course of a year. Locally Brighton & Hove has had a higher rate of deaths by suicide than the national average for more than a century, with significant higher rates of suicide among men aged 36-64 years old. The latest figures show us as the ninth highest among local authority areas in England; Brighton & Hove is ranked 136 of 144 local authorities.

Are you thinking about suicide? Here are 5 suggestions to consider:

  1. Wait. Decide not to do anything right now to hurt yourself. You do not have to act on your thoughts of suicide. Suicidal behaviour is an attempt to solve what feels like an overwhelming set of problems. When we are struggling to cope, our mind closes down on creativity and our problem solving skills become much more limited. Your thoughts and feelings CAN change.
  2. Talk to someone; it could be a friend or family member, or a support service of some kind. There are people who want to listen and who can help you
  3. If talking is difficult, there is online support here. Someone who wants to help you is just a click away.
  4. Try to keep yourself safe for now
  5. Spend some time thinking about what your reasons for living might be

Worried about someone?

  • Be alert - Not everyone who thinks about suicide will tell someone, but there may be warning signs.
  • Be honest - Tell the person why you're worried about them, and ask about suicide. Tell them you want to know how they really are, and that it's OK to talk about suicide.
  • Listen - Just listening is one of the most helpful things you can do. Try not to judge or give advice.
  • Get them some help - It's OK if you don't know how; the ideas on our Suicide Prevention Resources web page can get you started.
  • Take care of yourself - You may find it helpful to discuss your feelings with another friend, or a confidential service.


If you are thinking about suicide and perhaps don't think you have anyone to talk to, support is available across Brighton & Hove from the following:

MHRRS - Mental Health Rapid Response Service

For anyone who is in danger of harming themselves or others:
Tel: 0300 304 0078. 24 hours a day, 7 days a week.


24 hours confidential emotional support for anyone.
Freephone 116 123, this number does not show up on phone bills and is free to call from landlines and mobiles, including pay-as-you-go mobiles.

CALM Helpline

The Campaign Against Living Miserably offers confidential, anonymous and free support, information and signposting to men anywhere in the UK through their helpline. Monday-Friday from 1pm-11pm every day, calls free from landlines and most mobiles.
Tel: 0800 58 58 58
Webchat (5pm - midnight):

Survivors of Suicide

For Brighton & Hove residents aged 18 and over who are experiencing suicidal thoughts or those bereaved by suicide:
Tel: 01273 709060

Stay Alive app

A suicide prevention pocket resource for the UK. Stay Alive offers help and support both to people with thoughts of suicide and to people concerned about someone else. The app can be personalised to tailor it to the user.
View in Google Play
View in Apple App Store

You may also find Mind in Brighton & Hove's page on Men's Mental Health useful.

You can find a list of extra suicide prevention resources (including national and online resources) here.

Street art campaign

Graffitti-style campaign artwork on a street electricity box

Brighton station electrical box painted with Alright Mate campaign artworkBrighton station electrical box painted with advert for the Stay Alive App, and Pride greetings

Download your own 'Alright Mate' posters

Download the poster's below and share with friends, family members or co-workers.

Download the wallet card

Download the wallet card below and use it as an opportunity to ask a friend about suicide.


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This campaign is in partnership with

  • Brighton & Hove District Samaritans
  • Mankind
  • Mind Out
  • Psychology Sussex

This campaign is funded and supported by

  • Brighton & Hove City Council's Public Health Team

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2019 GSK IMPACT Award winner!

Grassroots has been recognised for enabling communities to have conversations that save lives. Grassroots has been selected from more than 370 organisations across the UK as one of 10 winners of the 2019 GSK IMPACT Awards for outstanding contributions to improving the UK’s health and wellbeing. Click here to read more...

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Stay Alive

A mobile app for those at risk of suicide and people worried about someone.

Android App on Google play
Available on the App Store
Patient Safety Awards Winner, 2015
2019 Winner GSK IMPACT Awards In partnership with The King's Fund
National Suicide Prevention Alliance Member

Thank you to all our clients and funders, including

  • Big Lottery Fund
  • Sussex Partnership NHS Foundation Trust
  • Department of Health
  • Crisis Care Concordat
  • Intrum
  • 2019 Winner GSK Impact Award in partnership with The King's Fund
  • The Allen Lane Foundation
  • Brighton & Hove City Council
  • East Sussex County Council
  • West Sussex County Council
  • Ealing
  • Surrey County Council
  • YMCA
  • Royal Navy
  • Public Health England